Mục lục bài viết (5)
- What does the quarterly map reprint cost include?
- Comparing paper map printing costs with digital wayfinding kiosks
- Why is map reprint cost a silent waste?
- When should you invest in wayfinding kiosks instead of continuing to print maps?
- Leveraging wayfinding screens for in-building advertising to offset costs
The cost of reprinting maps every quarter is a silent waste that many office buildings and shopping centers in Vietnam are bearing without realizing it. For a 10-story building, each reprint and reinstallation of wayfinding maps costs 15-25 million VND, repeated 4 times a year, accumulating to 60-100 million VND in recurring operational costs.
The quarterly map reprint cost for a 10-story building ranges from 60-100 million VND/year, not including hidden costs such as downtime and risk of inaccuracies. Investing in digital wayfinding kiosks has an initial cost of 80-150 million VND but pays back in 12-18 months by eliminating recurring printing costs and adding potential revenue from in-building advertising.
Table of Contents
- What does the quarterly map reprint cost include?
- Comparing paper map printing costs with digital wayfinding kiosks
- Why is map reprint cost a silent waste?
- When should you invest in wayfinding kiosks instead of continuing to print maps?
- Leveraging wayfinding screens for in-building advertising to offset costs
- What does a digital wayfinding system cost include?
- Kiosk payback period: Detailed calculation
- Common mistakes when evaluating map printing costs
- FAQ about map reprint costs and digital wayfinding solutions
What does the quarterly map reprint cost include?

The quarterly map reprint cost includes 4 main groups: printing material costs (ink, decals, plastic sheets), labor costs for redesign and installation, transportation costs, and hidden costs such as downtime during changes. Total direct costs for a 10-story building range from 15-25 million VND per print run.
When an office building changes tenants, renames meeting rooms, or adjusts walkways, pre-printed wayfinding maps become obsolete immediately. The reprint process typically starts with a site survey, editing design files, test printing, then mass production and installation on each floor. Each step consumes manpower and time.
Printing and material costs
Materials for wayfinding maps are usually PVC sheets, glass decals, or metal frames combined with mica. A 60x90cm sign at the elevator area costs 800,000 - 1,500,000 VND to print depending on material. A 10-story building with 2 signs per floor (elevator area and stairwell area) needs 20 signs, bringing material costs to 16-30 million VND per replacement.
Labor costs and downtime
Redesigning the map takes 2-4 working days of internal technical staff or outsourced labor. Installing 20 signs across 10 floors requires 1-2 days with 2 workers. During the change period, visitors to the building may be confused because old maps are removed but new ones are not yet installed — this is an opportunity cost that is hard to quantify but directly impacts customer and partner experience.
Comparing paper map printing costs with digital wayfinding kiosks
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Digital wayfinding kiosks have an initial investment cost of 80-150 million VND per unit, but eliminate all recurring printing costs. The average payback period is 12-18 months, after which they save 60-100 million VND per year. The key difference: kiosks update maps remotely without reprinting.
Comparing the 3-year lifecycle costs between the two options helps management see the overall financial picture. The paper printing option incurs recurring costs every quarter, while digital kiosks only incur initial investment and small monthly maintenance costs.
| Item | Paper maps | Digital kiosks |
|---|---|---|
| Initial investment | 0 VND (already available) | 80-150 million VND/kiosk |
| Cost per update | 15-25 million VND/time | 0 VND (remote update) |
| Updates per year | 4 times (quarterly) | Unlimited |
| First-year cost | 60-100 million VND | 80-150 million VND + maintenance |
| Year 2-3 cost | 120-200 million VND | 5-10 million VND (maintenance) |
| Update time | 3-7 days | 15-30 minutes |
Why is map reprint cost a silent waste?

Map reprint cost is a silent waste because it sits within the recurring operational budget, not considered as an investment that can be optimized. Management views it as a mandatory fixed cost, not realizing that digital wayfinding technology can eliminate this expense entirely.
The issue is that printing costs are spread across various line items: office supplies, design costs, technical labor. There is no separate budget line for "map update costs," making it difficult for management to recognize the total actual waste.
Hidden costs from inaccurate maps
When paper maps are not updated promptly (usually 1-3 months behind reality), visitors to the building go to the wrong floor or room. Each wrong turn costs visitors 5-10 minutes, affecting the building's professional impression. With 200-500 visitors per day, the experience damage is significant but unmeasured.
When should you invest in wayfinding kiosks instead of continuing to print maps?

You should invest in wayfinding kiosks when the building has 8 or more floors, tenant changes occur 3-5 times per year, or map printing costs exceed 50 million VND per year. A reasonable investment threshold: if 2 years of printing costs (120-200 million VND) can buy 1-2 kiosks, the transition brings clear financial benefits.
Beyond financial factors, consider the need for information updates. Buildings with many events, temporary directional changes, or in-house service promotions will benefit greatly from kiosks because content can be changed flexibly. Wayfinding kiosks for buildings: Digital wayfinding solutions to optimize user experience helps visualize the operational benefits better.
Evaluation criteria before transitioning
- Number of map updates per year: 3 or more times warrants considering kiosks
- Cost per print run: above 15 million VND is a worthwhile investment threshold
- Update time: if it takes over 3 days each time, kiosks save significantly
- Need for dynamic information display: events, promotions, announcements
- Visitor traffic: over 500 visitors/day indicates high wayfinding needs
Leveraging wayfinding screens for in-building advertising to offset costs
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