Custom Color Supermarket Shelving – Optimal Solution for Stores

Custom color supermarket shelving is an optimal solution that helps retail stores, mini-supermarkets, and showrooms create a brand highlight and enhance the shopping experience. Powder coating technology allows for durable and beautiful color finishes on steel surfaces, meeting all color requirements from RAL, Pantone to corporate logos.

#What is custom color supermarket shelving?

Custom color supermarket shelving refers to display shelves painted with customized colors according to the store owner's wishes, instead of the standard white/silver. The process uses powder coating technology to create a durable, scratch-resistant, and corrosion-resistant finish.

Unlike conventional shelving which only comes in 2-3 basic colors, custom color shelving allows businesses to choose any color from the RAL (Germany) or Pantone charts, or even mix colors to match a brand logo. This is especially useful for modern grocery stores looking to differentiate themselves. Common types of shelving that can be custom painted include: V-slotted shelving, medium-duty shelving, warehouse shelving, supermarket display shelving, corner shelving, and island shelving.

#Benefits of custom color supermarket shelving

Custom color shelving offers superior benefits in terms of aesthetics, branding, and sales effectiveness. Colors synchronized with brand identity help customers remember longer, increasing the return rate to the store.

• Increased brand recognition: Shelving in the characteristic blue of a beverage brand, or red of a convenience store chain, helps customers easily recognize them.
• Improved shopping experience: Harmonious colors stimulate vision, creating a comfortable feeling and making it easier to find products.
• Optimized space: Light colors like white and cream make small spaces appear larger; dark colors create a luxurious feel for showrooms.
• High durability: The powder coating layer is highly resistant to impact and does not peel after 3-5 years of use.

#Powder coating process for supermarket shelving

Powder coating is a technology that applies powdered paint to a steel surface using static electricity, then bakes it at 180-200°C to create a hard, durable finish. The process consists of 5 steps: surface treatment, powder spraying, curing, cooling, and quality inspection.

1. Surface treatment: Degreasing and rust removal with chemicals, followed by thorough cleaning and drying.
2. Electrostatic powder spraying: Color powder is evenly sprayed onto the shelf surface using an electrostatic gun, adhering firmly to the metal.
3. Curing: The shelves are moved into an oven at 200°C, where the powder melts and forms a uniform coating.
4. Cooling: The shelves are allowed to cool naturally, and the paint layer completely hardens.
5. Inspection: Film thickness (60-80 microns), adhesion, and color are checked.

#Popular color palette for custom color supermarket shelving

Commonly chosen colors include: cream white (RAL 9010), light gray (RAL 7035), black (RAL 9005), dark blue (RAL 5005), red (RAL 3020), green (RAL 6018). Businesses can request custom color mixing according to specific Pantone codes.

Color	RAL Code	Common Application	Reference Cost (VNĐ/kg)
Cream White	RAL 9010	Supermarkets, convenience stores	15.000 – 20.000
Light Gray	RAL 7035	Warehouses, industrial showrooms	15.000 – 20.000
Black	RAL 9005	Fashion showrooms, electronics stores	18.000 – 22.000
Blue	RAL 5005	Furniture stores, beverage stores	20.000 – 25.000
Red	RAL 3020	Food store chains	22.000 – 28.000

Note: The above costs do not include shipping and installation fees. Prices may vary depending on quantity and complexity.

#Cost of ordering custom color supermarket shelving

The cost depends on the size, quantity, color, and complexity of the shelving. On average, custom colored shelving is 15-30% more expensive than standard shelving, ranging from 1,500,000 – 5,000,000 VNĐ/shelf (depending on type).

For example: a single shelf 1.2m x 1.8m in cream white costs approximately 2,000,000 – 2,500,000 VNĐ; a double shelf in black can cost up to 4,000,000 – 5,000,000 VNĐ. For large orders (over 50 shelves), the cost is usually reduced by 5-10%. For an accurate quote, please contact Việt POS via hotline 0935 498 384.

#Considerations when choosing a custom color shelving manufacturer

Choose a unit with a professional powder coating line, ensuring uniform film thickness and no peeling. Request a sample before placing a large order to check color and quality.

• Experience: Prioritize units with at least 3-5 years of experience in shelf manufacturing.
• Machinery: Automatic coating lines, ovens meeting standard temperatures.
• Material: SS400 or Q235 steel, thickness from 0.8mm – 1.5mm depending on load capacity.
• Warranty: Minimum 12 months for the paint layer, no peeling or fading.
• Delivery time: Typically 7-15 days for orders under 100 shelves.

#Applications of custom color supermarket shelving in business models

Custom color shelving is suitable for various models: mini-supermarkets, convenience stores, fashion showrooms, electronics stores, pharmacies, cosmetic stores. Colors help delineate areas and create highlights.

For example, imported fruit store chains often choose green shelving to create a fresh feeling. Orange supermarket shelving is also popular in the food industry because it stimulates appetite. Additionally, custom colored shelving is used in warehouses to classify products by color, helping staff easily find items.

#Frequently Asked Questions

Contact Việt POS immediately via hotline 0935 498 384 or email info@vietpos.vn for free consultation on custom color supermarket shelving, detailed quotes, and design support suitable for your store space.