Completed Pink Shelf Project for Miwi Accessories Store

Pink display shelves are a retail solution developed by Việt POS specifically for accessories, cosmetics, and children's fashion stores. Unlike standard shelves, pink shelves are painted to customer specifications, not stocked, ensuring exclusivity and alignment with brand positioning.

##Miwi Project — A Successful Pink Shelf Implementation Case

The Miwi accessories store (Ho Chi Minh City) completed a pink shelf installation project with 12 sets of 3-tier shelves, 1.8m high and 1.2m wide. The project started in September 2023 and was completed in November 2023. The shelves were painted in pastel pink according to Pantone 13-1520 TCX, matching Miwi's brand identity.

The Việt POS technical team implemented the process: space survey, layout design, preliminary painting at the factory, transportation, installation, and quality inspection. The entire project was completed within 8 weeks, on schedule.

##What advantages do pink shelves offer compared to standard shelves?

Pink shelves offer 4 main benefits: (1) Increased visual appeal — pink creates a warm feeling, attracting female customers and children; (2) Exclusivity — not stocked, helping the store stand out from competitors; (3) Design flexibility — customizable dimensions, number of tiers, and auxiliary shelf positions; (4) High durability — industrial paint withstands 60-80% humidity, no fading for 3-5 years.

Based on Việt POS's experience implementing 30+ custom-painted shelf projects, stores using pink shelves often record a 25-35% increase in visual appeal compared to standard white/gray shelves.

##What types of stores are suitable for pink shelves?

Pink shelves are recommended for 5 main types of stores: (1) Women's accessories stores (handbags, wallets, necklaces); (2) Cosmetics and skincare stores; (3) Children's fashion stores; (4) Toy and children's book stores; (5) Jewelry and wedding accessories stores.

The Miwi project is a typical example: a women's accessories store, 80m² in area, with a primary customer base of women aged 18-45. Pink shelves create a friendly atmosphere, encouraging customers to stay longer, increasing the purchase rate.

##How much does it cost to paint pink shelves?

The cost of pink shelves depends on the size, quantity, and type of paint. A 3-tier shelf, 1.8m × 1.2m, painted pink, costs approximately: 1.5-2.5 million VND/set (if the customer provides existing shelves for repainting); 8-18 million VND/set (if purchasing new shelves + painting). The Miwi project for 12 shelf sets totaled 120 million VND (including shelves + paint + installation).

Việt POS provides free consultation on costs, color selection, and layout design. Customers can request paint samples before making a decision.

##What is the process for implementing pink shelves?

The process for implementing pink shelves includes 6 main steps:

1. Space survey — The Việt POS technical team visits the store to measure the area, ceiling height, lighting points, and customer flow.
2. Layout design — Create 2D/3D drawings, propose shelf positions, quantity, dimensions, and suitable color selection.
3. Color selection — Customers choose a color code from the Pantone chart or provide fabric/paint samples for reference.
4. Preliminary painting — Shelves are painted at the Việt POS factory, and the paint quality, gloss, and color uniformity are checked.
5. Transportation — Shelves are protected with packaging and transported to the store (Việt POS provides transportation services or assists in connecting with logistics partners).
6. Installation + Warranty — The technical team installs, checks safety, and adjusts for balance. A 12-month warranty is provided for the structure, and 24 months for the paint.

##Do pink shelves require special maintenance?

Industrial-painted pink shelves require basic maintenance: weekly cleaning with a soft cloth and warm water; avoid direct contact with water and strong chemicals; maintain store humidity at 40-60% to prevent paint cracking and fading. If scratches or paint defects are found, contact Việt POS for free repair during the warranty period.

Based on operational experience, properly maintained pink shelves have a lifespan of 5-7 years, after which they can be repainted for a fresh look.

##Next Steps — Pink Shelf Consultation for Your Store

The Việt POS technical team is ready to provide free surveys and consultation on pink shelf designs suitable for your store's space and brand. Contact us now:

• Main Hotline: 0905 295 337
• HCM: 0934 777 443 | ĐN: 0905 999 656 | CT: 0931 777 527 | HN: 0937 845 333
• Reference: Industrial Warehouse Shelf Catalog
• Reference: Comprehensive Warehouse Management Solution
• Contact: 4 offices in HCM/ĐN/CT/HN